Sports Basement
In 1998 we rolled open our warehouse doors for the
first time. There were no balloons, confetti, or grand opening ceremonies.
In fact, there were no customers that December morning in San Francisco,
just a little fog rolling atop the Bay. But word spread quickly that there
was a new kid on the outskirts of town selling performance sports gear at
outlet prices and offering great service, to boot. Since we do little to no
traditional marketing, the word-of-mouth referrals of happy customers
pleased as pie by their latest Sports Basement score have been at the heart
of our growth.
Today, we carry many more brands and fill out a lot more square footage,
40,000 sq. ft. in fact. But our excitement every time a customer comes
through the door and says, "So THIS is Sports Basement ? it's HUGE!" hasn't
changed. Neither have the hand-made clothing racks, wooden crates full of
"Crate Deals," or rapid temperature fluctuations thanks to our tin roof.
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